In today’s world, where brands primarily live on screen, being static is not an option. Motion is an essential element of your visual behavior. We animate brands, defining how they move and interact, not only in marketing and communication but also in products and apps.

Motion identity refers to the use of motion graphics and animations to express a brand’s values, personality, and messages. In today’s digital landscape, where brands primarily exist on screens, incorporating motion into branding is essential. It adds a dynamic dimension to the brand’s visual identity, making it more engaging and memorable.​

Motion elements can include animated logos, transitions, explainer videos, and interactive website features. These elements enhance the user experience and create a cohesive and immersive brand environment. For example, Dawn Creative emphasizes that motion should be built into the fabric of the brand identity, with a motion system that runs through the entire brand. ​

By thoughtfully integrating motion into branding, companies can convey complex ideas more effectively, capture attention, and differentiate themselves in a crowded marketplace. It allows brands to tell stories in a more compelling way and fosters a deeper connection with the audience.​